Alleyoop

Alleyoop is a beauty brand that has positioned itself as a genderless brand with a mission to streamline the beauty routine by reducing the number of products consumers need to buy. However, despite this innovative and unique positioning, the brand has faced challenges in projecting a refined and elevated image that resonates with its target audience.

To address this challenge, we developed a clear brand identity that communicates its unique value proposition and sets it apart from its competitors. This can be seen through a new  brand strategy that includes defining the brand's personality, values, and messaging. We also enhanced its packaging and design elements to communicate a more elevated and fun aesthetic. Through refined typography, and a modern aesthetic to reflect the brand's focus on being bold and dynamic.

Since partnering, we’ve helped them develop an entire new brand system, website with guidelines, brand house, tone of voice, visual identity, and new photography/video guidelines.

Collaborators

Creative Director: Priscilla Scott

Art Director & Senior Designer: Jackie Kao

Editorial Director: Desiree Marr

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