Natural Parts For Your Natural Parts

Campaign Manifesto:
If there’s one thing we can always count on to deliver, it’s nature. She’s proven herself time and time again, and her latest creation is no exception. It’s Allbirds underwear, made with soft and breezy Trino™. That’s underwear, made from natural merino wool and eucalyptus tree fiber. So instead of letting harmful synthetic materials touch you where the sun don’t shine, why not let natural parts  touch your natural parts, while sitting in the sunshine?  Yeah, that sounds better.

Creative Director: Alex Valdman
Senior Art Director: Priscilla Scott
Designers: Amanda Knapp, Megan Meyers, Serena Chen
Copywriter: Ryan Overhiser

Location: London & New York
Production Company: Picture Club
Photographers: Ana Cuba, Matt Johnson