Your Club. Your City.

From concept to pitch, the idea was clear. The MLS 22/23 theme would be “Your Club. Your City,” a mantra that speaks to the strong roots of the fans and their communities. We brought this to life across a shoot and production that prioritized diverse representation—shedding light on soccer as a global sport with tight-knit supporters. Through verbal and visual deliverables, we elevated the finest details of the kits to reflect the sense of ownership one feels when wearing a jersey that not only symbolizes their club, but also their city.

We helped the Adidas team set a photography and video direction for the campaign and was on set to execute visuals alongside Ill Gander and Jordan Hall.

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Collaborators

Executive Creative Director: Vasili Gavre

Creative Director (Copy): Justin Early, Claire Mirisola

Creative Director (Visuals & Content): Priscilla Scott

Sr Art Director: TJ Kurek

Sr Designer: Steven Rogers

Agency: First Born / Dentsu Creative

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Creative Partners
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Photographer: Ill Gander (Everett Bower)

Videographer: Jordan Hall

Wardrobe Stylist: Tiffani Williams